Launched Michelin Guide’s first social media campaign, generating over 1 million organic Instagram followers within six months and leading its social growth and creative strategy for three years.
Created and produced content for restaurants including Merakia in New York City, combining food photography, video, menu design, and integrated advertising campaigns to build compelling, cohesive brand experiences.
Led creative storytelling for restaurants including Da Lat Rose in Beverly Hills, translating their distinct personality and ambiance into a cohesive visual experience designed to connect with audiences.
Led a six-month social media campaign for Cab Franc Forward NY, revitalizing the brand’s digital presence, increasing engagement, and driving consistent audience growth while shaping a bold new narrative for New York’s signature grape.
Managed and produced content for Macari Vineyards for 2 years, driving consistent audience growth, increased engagement, and a stronger digital presence.
Created a compelling brand identity through a range of multimedia content production services. Food photography, video production, and menu design.
Partnered with the PR team to launch and amplify a new wine label and its collaboration with Riedel. Developed multimedia content and managed targeted social advertising across 100 retail locations in Pennsylvania, reaching 224,991 unique consumers and generating 359,339 media impressions within 30 days.